HPE Discover Conference – Elevating Enterprise Messaging Through Visual Storytelling
Refining over 400 presentations and shaping the Industry Overview film for HPE’s flagship global conference experience.
Overview
HPE Discover is Hewlett Packard Enterprise’s premier annual tech event, where thousands of global stakeholders gather for innovation updates and visionary insights. I was brought on to streamline the storytelling and visual consistency of the mainstage experience.
My two key contributions:
Refining over 400 PowerPoint presentations for executive speakers across tracks
Storyboarding the Industry Overview video, a critical visual centerpiece of the keynote
Timeline
May–June 2023
May–June 2024
May–June 2025
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Role
Creative Director & Producer
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Tools
PowerPoint, Figma, Adobe Illustrator, Slack
The Challenge
With dozens of teams submitting decks and assets, HPE needed a unified voice, consistent brand visuals, and presentations that clearly communicated complex enterprise topics—without overwhelming the audience.
Additionally, the mainstage Industry Overview video needed to capture the "why now?” narrative and set the tone for innovation, clarity, and confidence.
My Role
As a visual communication designer with a UX lens, I served as the connective tissue between content strategy and brand design. I helped stakeholders refine their narratives, enforced brand consistency, and translated dense ideas into simple visual flows.
My responsibilities:
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Audited 400+ slide decks for narrative gaps and visual friction
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Rebuilt slides using HPE’s brand guidelines
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Created visual metaphors and diagrams to clarify key concepts
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Developed the storyboard for the Industry Overview film
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Collaborated with brand/agency partners to deliver polished assets on time
Process Breakdown
1. Audit & Discovery
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Reviewed 400+ decks across 7 industry tracks
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Identified redundant slides, unclear story flow, and brand violations
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Held feedback sessions with stakeholders to understand message intent
2. Narrative Simplification
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Applied presentation IA principles (grouping, hierarchy, flow)
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Refined slide structure for readability and impact
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Suggested tighter transitions and consistent data visualization
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3. Brand Alignment
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Ensured compliance with typography, color, iconography, and spacing
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Created reusable templates for last-minute contributors
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Embedded subtle motion/animation guidance for keynote moments
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4. Industry Overview Storyboarding
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Worked directly with video and content leads
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Translated the conference theme into a coherent visual arc
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Sketched visual metaphors for key segments (e.g., digital transformation, edge-to-cloud)
Outcome
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Over 400 decks streamlined, unified, and ready for mainstage and track presentations
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Industry Overview video praised by leadership for visual clarity and brand impact
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Helped reduce presentation creation/review time by ~35% through templates and early alignment
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Post-event feedback highlighted how much easier it was to follow the technical content
What I Learned
​This project was a masterclass in working at scale. I learned how to communicate complex enterprise messages visually, how to manage fast-moving feedback loops, and how to balance narrative, design, and business needs under high pressure.
