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BRAND IDENTITY STRATEGY / VISUAL UX STRATEGY / MERCHANDISING CONCEPTS AND ARTWORK / MOODBOARD + THEMATIC DEVELOPMENT / CROSS-PLATFORM DESIGN CONSISTENCY

LAUNCH POINT

Launch Point is an alt-rock band based in Fort Collins, CO. I led the UX, branding, and merchandise design to help them develop a cohesive visual identity that matched their evolving sound and cinematic inspirations. The goal was to create an immersive and memorable fan experience, both digitally and physically.

Vibe-Board.jpg

THE APPROACH

DISCOVERY & RESEARCH:

I began by immersing myself in the band’s music, lyrics, and goals for growth. I interviewed the band members to understand their influences, message, and audience. A key insight was their desire to stand out with a futuristic, emotional aesthetic — blending stadium-scale sound with philosophical undertones.

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INSPIRATION SOURCES:

  • The Creator — for its gritty, humanistic sci-fi aesthetic

  • Blade Runner — for its neon-drenched, urban melancholy

  • Tomorrowland — for its sense of hopeful futurism

 

This mood helped define not just a style, but an emotion: "future nostalgia."

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BRAND IDENTITY & VISUAL LANGUAGE

  • Logo design with modular flexibility (adaptable across platforms)

  • Color palette of deep indigos, glowing cyans, and analog warm hues

  • Typography blending sleek sans-serifs with retro-futuristic accents

  • Visual motifs: glitch effects, holographic textures, grainy lens flares

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DIGITAL UX TOUCHPOINTS

  • Website mockups: focused on immersiveness and storytelling, using ambient video, interactive posters, and seamless integration with streaming

  • Social media templates to unify the brand across Instagram, TikTok, and YouTube

BeforeAfter.jpg

THE PROCESS

BRAND IDENTITY & VISUAL LANGUAGE
Logo design with modular flexibility (adaptable across platforms)

  • Color palette of deep indigos, glowing cyans, and analog warm hues

  • Typography blending sleek sans-serifs with retro-futuristic accents

  • Visual motifs: glitch effects, holographic textures, grainy lens flares

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​​DIGITAL UX TOUCHPOINTS

  • Website mockups: focused on immersiveness and storytelling, using ambient video, interactive posters, and seamless integration with streaming

  • Social media templates to unify the brand across Instagram, TikTok, and YouTube

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TOOLS USED

  • Figma (wireframes, moodboards)

  • Adobe Illustrator & Photoshop (branding & merch)

  • Notion (project tracking and communication with band)

BeforeAfter.jpg
VIP-Layout.jpg

THE RESULT

This project taught me how to turn abstract emotion into consistent design, and how to use UX thinking even in the context of a band. I also learned how to collaborate closely with creatives while honoring the artistic integrity of a musical identity.

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  • Fan engagement increased across Instagram and TikTok by 34% after the rebrand

  • Merch sold out at the first live show post-launch

  • Feedback from fans highlighted the “cinematic feel” and “cohesive identity”

  • Helped position Launch Point as not just a band, but a multimedia experience

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