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BRAND STRATEGY / VISUAL DESIGN / UX

MUSEUM.IO

Museum.IO is a mobile application designed to enhance the museum-going experience by educating patrons about the artwork and artists on display, while also encouraging deeper engagement through sharing, discovery, and seamless gift shop integration. The app allows users to scan QR codes placed on existing exhibit plaques to access detailed information, save and share favorite pieces, and even purchase artist-themed merchandise for pickup or delivery.

 

This end-to-end concept was self-initiated and fully designed by me—from ideation to high-fidelity prototyping.

MuseumIO-Sketch.png

THE APPROACH

The project began with a clear goal: create a user-friendly digital companion that helps museums connect more deeply with their audiences, extend their educational value, and increase gift shop revenue. I focused on three core pain points:

  • Lack of accessible, in-depth information at exhibits

  • Challenges with engaging and retaining visitors

  • Underutilized revenue potential from museum shops

 

I wanted the app to feel intuitive from the very first interaction while still offering powerful features like personalized collections, artist discovery, and mobile ordering from the gift shop.

Museum.IO-App-Wireframe.png

THE PROCESS

  • Research & Discovery

    • Interviewed museum-goers and staff to identify frustrations and desires

    • Analyzed existing museum apps and visitor trends

    • Researched solutions for enhancing visitor engagement and purchase behavior

  • Ideation & Sketching

    • Rapidly explored concepts using pen and note cards

    • Refined navigation flow and key features with paper prototypes

  • Wireframing & UX Design

    • Built interactive low-fidelity wireframes in Figma

    • Tested early flow with potential users for feedback

  • Visual Design

    • Created high-fidelity designs using Adobe Photoshop

    • Established a modern, art-forward UI that complements museum aesthetics

  • Prototyping

    • Assembled a full interactive prototype in Figma

    • Designed for seamless QR integration using transparent display stickers

Museum.IO-App-Wireframe.png
MuseumIO-2.png

THE RESULT

The final prototype of Museum.IO is now being showcased to museums across the United States. Feedback from early demos has been overwhelmingly positive—especially regarding the app’s clean design, ease of use, and thoughtful integration with existing infrastructure.

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The concept has the potential to:

  • Increase museum dwell time and engagement

  • Boost gift shop sales through mobile convenience

  • Encourage repeat visits through user-curated art collections and recommendations

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