The Magic of Hope – Book Launch, Cover Design & Audiobook Experience
A multi-touch creative project helping a family share their story of faith, resilience, and dreams—across print, digital, and audio.
Overview
“The Magic of Hope” is a memoir by Katie Evans that recounts her family’s journey of perseverance while living next door to Disney World. I led the creative effort to bring this story to life visually and experientially—designing the book cover, producing the audiobook, and launching the marketing rollout.
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Timeline
May-July 2024
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Role
Creative Director & Producer
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Tools
Figma Photoshop, Pro Tools, Amazon KDP, ACX
The Challenge
Katie had a beautiful manuscript and a powerful story—but no clear creative direction or marketing plan. Our challenge was to turn her story into a professional, emotionally resonant product that would stand out on Amazon and Audible.
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My Role
I wore multiple hats in this project:
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Creative Director – developed the visual brand and cover design
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Audio Producer – recorded and produced the full audiobook
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Marketing Strategist – created assets for Amazon, social media, and email
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UX Lens: I focused on how readers feel when encountering the story visually or audibly, ensuring clarity, warmth, and resonance across formats.
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Process Breakdown
1. Discovery
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Interviewed Katie about her goals, tone, and story themes
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Analyzed comparable books on Amazon & Audible to understand audience expectations
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Created a visual mood board (include screenshot!)
2. Design
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Sketched and mocked 3 cover concepts
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A/B tested visuals with readers via social polls
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Finalized typography, layout, and color palette to convey warmth and courage
3. Audio Production
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Directed voiceover sessions with Katie
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Edited and mixed chapters using Pro Tools
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Uploaded to ACX (Audible) and QA-checked platform readiness
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4. Marketing Rollout
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Designed Instagram stories, quote graphics, and launch-day videos
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Wrote Amazon description with conversion principles in mind
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Tracked and adjusted social post engagement
Outcome
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Successfully published on Amazon (paperback + Kindle) and Audible
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Social campaign reached over 10,000 people in launch week
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Reader reviews called the story “life-changing” and praised the emotional tone of the audiobook
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Katie was invited to speak a women's conference alongside titans like Lizzy Jensen, Al Carraway, and Tia Bee Stokes.
What I Learned
​Working on The Magic of Hope sharpened my ability to blend emotional storytelling with design execution. It taught me how to take a complex, heartfelt message and translate it into multiple formats, while keeping the user experience front and center.